Exclusive wine range for Spar

26 September, 2011

Spar is launching a new exclusive label wine called Falcon Valley.

The wine, which will go on sale next month, comes in red, white and rosé styles, sourced from producers in Spain.

The normal selling price is £3.99 but a three-for-£10 offer will run until the end of November.

Spar wine trading controller Xenia Irwin MW said: “We believe that Falcon Valley will fill a niche for our customers who are looking for something new and exciting without breaking the bank.

“We are extremely pleased with this exclusive new range of wines that we developed specifically with the aim of combining excellent value for money and good quality.

“To be able to create an innovative brand that can retail below £4 and show real quality is increasingly difficult, but with our supply partners we are very proud to have developed Falcon Valley.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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