Ad campaign for Campo Viejo

21 September, 2011

Pernod Ricard UK is to advertise its Campo Viejo Rioja brand in print media for the first time in three years.

The Live Uncorked campaign will run until the end of November in national press including a partnership deal of advertorials in sister publications The Guardian and The Observer.

The ad campaign is supported by in-store activity to encourage trial and recruit new wine drinkers.

Simon Thomas, deputy managing director for wine, said: “As Rioja category leader, we are investing substantially to drive significant awareness not only of the brand, but also of the wider Rioja category.

“Reflecting the Spanish outlook on life, Live Uncorked has been created to appeal to both current and new consumers who are culturally curious.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter