Carling TV campaign hits screens today

16 September, 2011

A new TV campaign for Carling starts today as part of a £7.3 million investment in the brand by Molson Coors.

The ad follows a man’s “British journey to find the ultimate refreshment in a pint of Carling” and has been directed by Walter Stern who has made pop videos for Massive Attack, The Verve and Prodigy.

Marketing director Chris McDonough said: “The ad brilliantly encapsulates where we want to take Carling. 

“While Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market.

“This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”

The campaign moves to cinema from October.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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