The ad follows a man’s “British journey to find the ultimate refreshment in a pint of Carling” and has been directed by Walter Stern who has made pop videos for Massive Attack, The Verve and Prodigy.
Marketing director Chris McDonough said: “The ad brilliantly encapsulates where we want to take Carling.
“While Carling remains Britain’s best selling beer, we know we can’t afford to stand still in a changing and challenging market.
“This ad, and the entire strategic repositioning of Carling, aims to bring the brand back to being a confident and proud category leader.”
The campaign moves to cinema from October.