Relaunch for Botany Creek

15 September, 2011

Halewood International is relaunching its Botany Creek British light wine brand.

The move includes the introduction of a new bottle shape and a more premium-looking label for the line-up of red, white and rosé products.

The British light wine category is enjoying rapid growth as consumers look for lower price points and abv content.

The relaunch is being backed by in-store sampling and POS.

Director of innovation Richard Clark said: “We have an opportunity to become leaders with the relaunch of Botany Creek in a category that is growing rapidly as take-home retailers are adding lower-alcohol and British light wines to their portfolios.”

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