Relaunch for Botany Creek

15 September, 2011

Halewood International is relaunching its Botany Creek British light wine brand.

The move includes the introduction of a new bottle shape and a more premium-looking label for the line-up of red, white and rosé products.

The British light wine category is enjoying rapid growth as consumers look for lower price points and abv content.

The relaunch is being backed by in-store sampling and POS.

Director of innovation Richard Clark said: “We have an opportunity to become leaders with the relaunch of Botany Creek in a category that is growing rapidly as take-home retailers are adding lower-alcohol and British light wines to their portfolios.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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