Almost two thirds do not realise that Chablis is made of Chardonnay grapes and 54% think that the fruit used to describe wine on labels – such as gooseberries or blackcurrants – is actually inside the bottle.
The research, carried out among 2,000 people, found that 71% wish they knew more about wine.
Spar’s wine trading controller, Xenia Irwin MW, said: “We want our customers to continue to enjoy wine and not to get hung up on the industry terminology that gives these wine myths credence. Not everyone is a wine buff, but as long as you’re enjoying yourself just be adventurous and try new things, because that’s half the fun of wine.
“Learn to trust your wine retailer and try something different to your usual, branded wine. There are some fantastic wines available and at Spar we have put a lot of time and energy into creating our own-brand range – so you can trust that you are getting a good quality wine at great value.”