Interactive poster ads for Foster's Gold

02 September, 2011

Fosterís Gold lager is claiming an advertising first with a digital poster campaign that will allow users to upload content directly to Facebook.

The interactive posters are appearing this month on bus shelters across the UK.

They will take photos of a viewerís face and allow them to choose from a selection of online smart-casual clothes to create a bigger picture.

The Fosterís advertising campaignís Brad and Dan will then be superimposed and the completed image uploaded to Fosterís own Facebook page.

Nic Casby, brand manager at Heineken UK, said: ďThis really is brilliant technology that will bring our advertising proposition to life and Iím sure consumers will have great fun using it.Ē†




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter