Common sense call on Scottish drink window displays

01 September, 2011

The Scottish Grocers’ Federation has called for local authorities to take a common sense approach to the country’s new laws on pricing and promotions.

The changes, brought in by the Alcohol Etc (Scotland) Act of 2010, placed restrictions on promotions in the off-trade and banned multibuy discounts.

The SGF says that the full costs of implementation are only now coming to light, with some stores being forced to spend money on removing or replacing vinyl window graphics.

It warns that a listing on a window graphic stating that alcohol is “sold here” could constitute a promotion in the eyes of local authorities.

SGF chief executive John Drummond sad: “There are a great many anomalies in the Alcohol Act and retailers are finding it difficult to accept the justification for them.

“What difference will it make to the trade in alcohol in a small stores by asking the retailer to remove any mention of alcohol from the window?

“This will cost the sector hundreds of thousands of pounds at a time when trade can ill-afford to be spending money quite unnecessarily.

“I call on local authorities to take a common sense approach to some of the grey areas thrown up by the act and avoid retailers spending money for no good reason.”

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