Carling Chrome launched in off-trade

30 August, 2011

Carling Chrome has made its off-trade debut, answering what Molson Coors says is a demand for a light-tasting premium lager.

The 4.8% abv beer is available as a packaged product in a clear 33cl bottle, sold in the off-trade in units of four and 12. The recommended retail sales price is £4.49 for the 4x33cl pack and £13.49 for the 12x33cl.

Brand director Mike Read said: “Our in-depth research into barriers to choosing beer on certain occasions has led to a product which is extremely refreshing and precision brewed, with a lower level of carbonation than most beers. We are looking forward to building on the overwhelmingly positive feedback we’ve had from the off-trade and consumers alike for Carling Chrome.”




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Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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