The brand has also launched a limited-edition bottle in Sainsburys stores nationwide to celebrate its association with the event. The carnival bottle will be rolled out in other retail outlets from September.
A new cocktail has also been created to serve throughout the carnival celebrations. Passoć Fiesta is a combination of Passoć, vodka, cranberry, grapefruit and mango juices and is expected to be sampled to more than 20,000 carnival-goers.
Paul Curry, brand manager for Passoć, said: The Notting Hill Carnival and in particular, the Sancho Panza party, is the ideal platform for us to encourage drinkers to experiment with Passoć. It is an incredibly versatile liqueur and a popular choice for drinkers entering the category. We are looking forward to recruiting new consumers by demonstrating the brands credentials at the festival whilst celebrating Passoćs Latin roots.