Passo„ links with Notting Hill carnival

23 August, 2011

Passo„, the passion fruit liqueur marketed by First Drinks Brands, is partnering the Sancho Panza street party at this yearís Notting Hill Carnival.

The brand has also launched a limited-edition bottle in Sainsburyís stores nationwide to celebrate its association with the event. The carnival bottle will be rolled out in other retail outlets from September.

A new cocktail has also been created to serve throughout the carnival celebrations.† Passo„ Fiesta is a combination of Passo„, vodka, cranberry, grapefruit and mango juices and is expected to be sampled to more than 20,000 carnival-goers.

Paul Curry, brand manager for Passo„, said: ďThe Notting Hill Carnival and in particular, the Sancho Panza party, is the ideal platform for us to encourage drinkers to experiment with Passo„.† It is an incredibly versatile liqueur and a popular choice for drinkers entering the category. We are looking forward to recruiting new consumers by demonstrating the brandís credentials at the festival whilst celebrating Passo„ís Latin roots.Ē




Bookmark this


Site Search

COMMENT

Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter