New look and new blend for Faustino V Rioja

19 August, 2011

Faustino V Reserva has been given a facelift to coincide with a new blend for the Rioja brand.

The 2005 vintage will be the first to feature a Tempranillo and Mazuelo blend. UK supplier Cellar Trends said the result is “an even smoother and more harmonious modern style of wine with fruit-driven flavours”.

The new label has a “premium, clearer, modern look”, it added, and the frosted bottle retains the old master portrait of the composer Christoph Gluck.

Lisa Duckenfield, group marketing manager for wines at Cellar Trends, said: “The redesign for Faustino V increases its status as a leading branded premium Rioja and extends its appeal to a new, younger demographic.

“In the trade, a few initiatives this autumn will support this launch and communicate the change in the blend.”




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