The Maxxium UK brand has agreed a sponsorship deal as the show’s exclusive sherry and will use the event, from November16-20, to promote its signature serve over ice with a slice of orange.
Harveys is running a neck-hanger promotion nationwide throughout August and September on 100,000 bottles, offering consumers the chance to win the tickets.
Maxxium UK senior brand manager, Jane Wilson, said: “The collaboration with the first Ideal Home Show at Christmas will inspire consumers to think again about sherry and demonstrate that it makes a great all-year-round drink.
“The link will resonate with our target consumer who believes that home is where the heart is and therefore the perfect place to relax with a refreshing glass of Harveys Bristol Cream.”
The ongoing Harveys Half Hour marketing campaign is aimed mainly at women aged between 30 and 60.