Redesign for Badger ale range

11 August, 2011

Hall & Woodhouse is redesigning its entire of Badger bottled beers.

The move brings the range into line with Hopping Hare which was relaunched in March.

The redesign uses a series of animals characters to express what the company called “the quirky traits of each of the unique personalities” of the core range of ales.

Golden Glory features an eagle, England’s Own a stag and Golden Champion a horse.

On the premium ales, Blandford Fly has an angler’s fly and Poachers Choice the feathers of a poacher’s hat.

Brand manager Anna Corbett said: “We have used design to differentiate the ales in our portfolio by style and occasion to help consumers discover the range and find their favourite.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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