Bag-in-box move boosts sales at Sainsbury's

11 August, 2011

Sainsbury’s says it has seen a 5.5% rise in sales of bag-in-box wine since moving its entire range to a 2.25-litre format.

As a result, it has added six new lines from the Sainsbury’s House own-label range to its bag-in-box line-up.

House represents 45% of the bag-in-box range in Sainsbury’s stores.

Dror Nativ, buyer for formats, said: “By making bag-in-box packs smaller, the unit price drops accordingly, making it easier for customers to manage their budgets as we know that there is an increasing trend to make smaller shopping trips more frequently.

“It is also an opportunity for new consumers who previously hadn’t bought into the category because of price.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know