Football effect knocks AB Inbev volumes

11 August, 2011

AB Inbev saw its UK beer volumes drop 16% in the second quarter of 2011. The fall reflects a spike in sales in the comparable period last year caused by the football World Cup, of which the company’s Budweiser brand was a main sponsor.

Own-beer volumes were down 10.4% in the first half of the year against growth of 11.4% in the first six months of 2010.

The company saw overall revenue growth of 4.6% in the first-half with total beer volumes flat.

A-B Inbev acclaimed the launch of Stella Artois Cidre in the UK which it said was "helping to build core brand health for the Stella Artois mega brand".




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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