Grant's releases two can pre-mixes

08 August, 2011

Canned pre-mixes of Grant’s Scotch whisky with cola and with ginger are being introduced by First Drinks.

Both are being made available in 20cl cans with a 6.6% abv and an rrp of £2.

First Drinks marketing controller James Stocker said: “RTDs are the fastest growing category in the UK off-trade – with RTD cans in dynamic growth, up 48% – so we felt this was a really important area to exploit. 

“Until recently, it has been other categories which have dominated the RTD market but with Grant’s now entering this territory, we hope that blended whisky will really capitalise on this trend.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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