The campaign will feature the Lambrini & Proud creative, used to advertise the brand in the run-up to last Christmas.
It will kick off with slots during Coronation Street and, Halewood claims, will reach an estimated 1.9 million people in its target market of C2DE 21-35 year-old women.
Senior brand manager Sue Beck said: “Lambrini is enjoying a strong summer trading period and looks forward to the Christmas promotional period ahead.
“Many brands often experience a lull in autumn so we want to support retailers and drive sales by putting Lambrini back on TV during this time.”
There will also be an on-pack offer to win a trip to New York.