TV ad plan for Lambrini

04 August, 2011

Halewood International is to advertise Lambrini on national TV from August 28 to September 18.

The campaign will feature the Lambrini & Proud creative, used to advertise the brand in the run-up to last Christmas.

It will kick off with slots during Coronation Street and, Halewood claims, will reach an estimated 1.9 million people in its target market of C2DE 21-35 year-old women. 

Senior brand manager Sue Beck said: “Lambrini is enjoying a strong summer trading period and looks forward to the Christmas promotional period ahead. 

“Many brands often experience a lull in autumn so we want to support retailers and drive sales by putting Lambrini back on TV during this time.”

There will also be an on-pack offer to win a trip to New York.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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