Aspall adds Imperial to its range

28 July, 2011

Suffolk cider firm Aspall is launching a top-of-the range, 8.2% abv product called Imperial.

The cider is made to a 1921 recipe with a blend of bittersweet apples and muscovado sugar.

It is available in 50cl bottles with an rrp of £2.29, initially in Sainsbury’s but with wider distribution planned for the end of the summer.

Geoff Bradman, Aspall’s joint managing director, said: “Quality always comes first at Aspall and we will only engage in genuine new product development that will drive the cider market forwards.

“Imperial had been in development for a nearly a year with a planned autumn launch.

“However, trade feedback was so positive that we accelerated the launch date by four months. We are looking forward to unveiling further innovation in the coming months.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter