Martell to give away a house

27 July, 2011

Martell Cognac is giving consumers the chance to win a house in the region in an on-pack promotion.

The family home is valued at £200,000 and the competition is featuring on 35cl, 70cl and 1-litre bottles of Martell VS from August.

The prize includes handling all of the paperwork involved in buying a property abroad.

James Robinson, senior brand manager for Martell at Pernod Ricard UK, said: “Martell an iconic Cognac brand that embraces both its heritage and the contemporary styles preferred by today’s Cognac drinker.

“This neck tag promotion will drive rate of sale by creating increased stand-out on shelf, while reinforcing Martell’s French heritage and quality credentials.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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