Martell to give away a house

27 July, 2011

Martell Cognac is giving consumers the chance to win a house in the region in an on-pack promotion.

The family home is valued at £200,000 and the competition is featuring on 35cl, 70cl and 1-litre bottles of Martell VS from August.

The prize includes handling all of the paperwork involved in buying a property abroad.

James Robinson, senior brand manager for Martell at Pernod Ricard UK, said: “Martell an iconic Cognac brand that embraces both its heritage and the contemporary styles preferred by today’s Cognac drinker.

“This neck tag promotion will drive rate of sale by creating increased stand-out on shelf, while reinforcing Martell’s French heritage and quality credentials.”

Bookmark this

Site Search


Richard Hemming: Taking stock of UK wine retail

My 12-times table is ninja fast. Not just up to 10, either – that’s kid’s stuff. I’m talking dozens of dozens, hundreds even. I’ve even got favourites: 38 times 12 is 456 – pleasingly sequential; 50 times 12 is 600 – an easy one, but with satisfying roundness. Then there’s the evergreen classic 74 times 12, giving not just two but three fat ladies, 888.

Click for more »


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know