Holly Valance to front Foster's Gold campaign

25 July, 2011

Former Neighbours actress Holly Valance is to be the star of a TV and print ad campaign for Heineken UKís new Fosterís Gold lager.

Valance will join the Brad and Dan characters from the main Fosterís Good Call campaign.

The campaign message will be that the beer is perfect for men who want to impress on mixed sex drinking†occasions.

Fosterís marketing manager Gayle Harrison said:†ďLike Fosterís, Holly is down to earth and easy going but occasionally she wants to dress to impress, which makes her the perfect girl to launch Fosterís Gold.Ē

The 4.8% abv Fosterís Gold is being launched nationally from this month with the advertising to follow in late August.




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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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