Caipirinha pre-mix heads for UK

23 July, 2011

A pre-mixed caipirinha cocktail is making an assault on the UK market.

Bayão has a base of 53% fruit wine with a specially developed caipirinha flavour mix.  

The brand is already on sale in Germany, Holland, Spain and Austria and there are plans to launch here in the UK later this year.

The 5.4% abv product will be supplied in 27.5cl bottles and Vertical Drinks, the UK distributor of German brewer Veltins lager, is helping the search for a distributor 

The caipirinha is the national drink of Brazil.

Volker Kuhl, sales and marketing director for Bayão, said: “We believe there is excellent potential for this quality ready-to-drink product, which captures the mood of Brazil.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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