Caipirinha pre-mix heads for UK

23 July, 2011

A pre-mixed caipirinha cocktail is making an assault on the UK market.

Bay„o has a base of 53% fruit wine with a specially developed caipirinha flavour mix. †

The brand is already on sale in Germany, Holland, Spain and Austria and there are plans to launch here in the UK later this year.

The 5.4% abv product will be supplied in 27.5cl bottles and Vertical Drinks, the UK distributor of German brewer Veltins lager, is helping the search for a distributor†

The caipirinha is the national drink of Brazil.

Volker Kuhl, sales and marketing director for Bay„o, said: ďWe believe there is excellent potential for this quality ready-to-drink product, which captures the mood of Brazil.Ē

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