Mobiles drive retail internet search growth

18 July, 2011

The number of consumers searching for retail products on internet search engines increased by 27% in the second quarter of 2011.

The increase was driven by a rise in mobile phone search volumes, which were up by 216% on the same period in 2010, according to a survey by Google and the British Retail Consortium.

Growth in retail search volumes for multi-channel retailers – principally those using stores and the internet – was 14% in the second quarter of 2011 compared with 21% for purely online retailers.

Stephen Robertson, director general of the British Retail Consortium, said: “While the retail sector as a whole is going through a difficult period, the boom in online retail continues.

“The star performer is mobile, with the number of retail searches being carried out on smart phones and tablets more than trebling for this quarter compared with the same period last year.”





Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter