Minister discusses alcohol ad ban

14 July, 2011

An advertising ban on alcohol has been discussed by a government minister with a counterpart in Norway, where such a ban is already in place.

Health minister Anne Milton said the discussion had taken place in April but stressed it was the Norwegian minister who had brought up the subject.

In a written response to DUP MP Jim Shannon, she said: “I met my counterpart from Norway, Anne-Grete Strom-Erichsen, at an informal European Union Council of Health Ministers from April 4 to 5 2011.

“At her request, we discussed the possible renewal of the derogation for Norway from the EU Audiovisual Media Services Directive, which has permitted Norway to continue to ban advertising of alcohol.”

A UK ban on alcohol advertising has been called for by various lobby groups but so far ministers have stopped short of putting such a plan before Parliament.

Milton added: “Departmental officials have taken part in discussions on reducing alcohol misuse and harm within the EU Commission’s Committee on National Policy and Action in World Health Organisation European Region discussions.

“I meet many health ministers at EU Health Council informally and discuss a number of issues.”

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