Crabbie's in six-week TV burst

13 July, 2011

Crabbie’s Alcoholic Ginger Beer is being backed by its longest ever run of TV advertising.

The six-week burst, which runs until August 22, features 20-second ads starring the George and Camilla characters.

As part of the summer schedule of activity from Halewood International, Crabbie’s will be attending 12 picnic in the park music events organised by Stonegate Picnics across the country providing an opportunity for sampling and sales as well as offering VIP picnic packages.

Marketing controller Al Cross said: “With a full summer of activity planned to support the broadcast, we are really urging customers to stock up for summer to avoid missing out on the continued fast paced growth and demand for Crabbie’s Alcoholic Ginger Beer.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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