Crabbie's in six-week TV burst

13 July, 2011

Crabbie’s Alcoholic Ginger Beer is being backed by its longest ever run of TV advertising.

The six-week burst, which runs until August 22, features 20-second ads starring the George and Camilla characters.

As part of the summer schedule of activity from Halewood International, Crabbie’s will be attending 12 picnic in the park music events organised by Stonegate Picnics across the country providing an opportunity for sampling and sales as well as offering VIP picnic packages.

Marketing controller Al Cross said: “With a full summer of activity planned to support the broadcast, we are really urging customers to stock up for summer to avoid missing out on the continued fast paced growth and demand for Crabbie’s Alcoholic Ginger Beer.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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