White rum joins Brugal range

11 July, 2011

Maxxium UK is adding a white rum to its Brugal portfolio.

Brugal Blanco Especial claims to be different from other white rums on the market as it is made from golden rum that has been double-distilled and triple-filtered to produce a cleaner taste.

It will be launched nationally from August.

The rum is made from 100% sourced within the Dominican Republic sugar cane and aged for 12 to 16 months in white American bourbon casks.

Marketing controller Emma Heath said: “There are over 4 million white rum drinkers in the UK and we wanted to give consumers the opportunity to trade up to a premium and less mainstream alternative.”

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