Bourbon blitz for summer

30 June, 2011

Makerís Mark bourbon is offering prizes of a personalised £5,000 wardrobe as part of a summer marketing blitz.

From July, bottles will feature neck-collars advertising the campaign, which is also running in selected bars under the banner Bourbon & Bespoke.

Last year the Maxxium UK brand targeted Shoreditch and Leeds with intense marketing activity and its attention will turn to Edinburgh in the coming weeks.

There will be high-profile advertising around the city, as well as sampling activity and events in on-trade venues.

A pop-up mini-bar in the form of a vending machine is going on tour to London, Birmingham, Edinburgh, Reading and Manchester.

For the first time, Makerís Mark is investing heavily in social media, including Facebook and advertising on the Funny or Die website in July and on Spotify in August. A partnership with Top Table offers complimentary bourbon tastings at leading restaurants.




Bookmark this


Site Search

COMMENT

Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter