On-pack style prize for Maker's Mark

29 June, 2011

Maker’s Mark bourbon will be offering consumers the chance to win a £5,000 “style allowance” in its first UK on-pack offer from August.

The promotion will appear on a neck collar which has had to be specially-designed not to obscure the Maker’s Mark label nor its signature red wax seal.

Above-the-line support will be focused on Edinburgh with 48-sheet and six-sheet posters backed by sampling at Waverley railway station in the city.

The brand’s pop-up mini-bar will put in appearances in London, Birmingham, Reading, Edinburgh and Manchester.

Maker’s Mark will also be investing heavily in online activity through links with Top Table, Spotify and Funny Or Die.

Eileen Livingston, marketing controller for imported whiskey at Maxxium UK, said the Bourbon & Bespoke campaign would “raise awareness of the handcrafted credentials  of Maker’s Mark and take the brand to the next level.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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