Rugby tie-in for Brancott Estate

19 June, 2011

Pernod Ricard UK has unveiled a marketing campaign around Brancott Estate’s sponsorship of Rugby World Cup 2011.

Consumers can win trips to New Zealand and tickets to the Rugby World Cup 2011 Final as part of a through-the-line campaign for the Marlborough Sauvignon Blanc.

The brand is teaming up with the Daily Telegraph for part of the activity but is also rolling out an on-pack neck collar competition offering consumers an extra chance to win one of five sets of tickets to the final.

Consumers can pick up a promotional bottle of Brancott Estate at Asda, Tesco, Sainsbury’s, Morrisons and Costco.

Pernod Ricard UK deputy managing director Simon Thomas said: “Sponsorship of Rugby World Cup 2011 provides the brand with a fantastic platform from which to talk to a wider audience and communicate the pioneering credentials of Brancott Estate.”

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