Rosé joins Constellation's Chilean wine range

19 June, 2011

Constellation Wines’ Gran Tierra wine range has been extended with a new rosé.

Gran Reserva Rosé joins a range which added £15 million to the Chilean category at retail level in 2010, according to Nielsen figures quoted by Constellation.

The company also says Gran Tierra is the second biggest selling Chilean range in the convenience sector.

Constellation backed the brand with a £1 million marketing investment at launch. Recent promotions have included an on-pack competition offering a free flight to Chile and another offering balloon flights across the Andes.

The company said it plans to continue developing the range and introducing further promotional activity.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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