Rosť joins Constellation's Chilean wine range

19 June, 2011

Constellation Winesí Gran Tierra wine range has been extended with a new rosť.

Gran Reserva Rosť joins a range which added £15 million to the Chilean category at retail level in 2010, according to Nielsen figures quoted by Constellation.

The company also says Gran Tierra is the second biggest selling Chilean range in the convenience sector.

Constellation backed the brand with a £1 million marketing investment at launch. Recent promotions have included an on-pack competition offering a free flight to Chile and another offering balloon flights across the Andes.

The company said it plans to continue developing the range and introducing further promotional activity.




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Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

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