Budweiser to sponsor FA Cup

16 June, 2011

Budweiser has been confirmed as the sponsor of football’s FA Cup after months of speculation.

The three-year deal will see the competition known as the FA Cup with Budweiser.

A portion of the sponsorship money will be put towards a programme to promote responsible drinking to football fans.

Money will also go into an initiative to provide equipment to non-league teams in the early rounds of the competition.

Alex Horne, FA general secretary, said: “Given the global reach of this sponsorship, we will see the FA Cup promoted around the world like never before which is great for the fans and the players.

“The FA Cup is already a much-loved competition around the world and we look forward to building on that passion with Budweiser.”

Chris Burggraeve, chief marketing officer at AB Inbev, said: “AB Inbev is a long-standing supporter of football around the world. We share the FA’s ambitions to showcase the tournament globally."




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter