Thatchers adds an eight-pack

14 June, 2011

Thatchers has introduced bottled multipacks for its flagship Gold cider brand.

The eight-packs of 50cl bottles are being rolled out across the off-trade during summer.

The brand is currently bring backed by a marketing campaign including TV advertising across the west country and Midlands, and 48-sheet posters.

Managing director Martin Thatcher said: “With sales of Thatchers growing ahead of the market, this new multipack is giving us the opportunity to drive sales even further.

“It provides consumers with a more convenient way of stocking up for social occasions, and fulfils the growing desire to enjoy pub quality drinks when entertaining at home.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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