Thatchers adds an eight-pack

14 June, 2011

Thatchers has introduced bottled multipacks for its flagship Gold cider brand.

The eight-packs of 50cl bottles are being rolled out across the off-trade during summer.

The brand is currently bring backed by a marketing campaign including TV advertising across the west country and Midlands, and 48-sheet posters.

Managing director Martin Thatcher said: “With sales of Thatchers growing ahead of the market, this new multipack is giving us the opportunity to drive sales even further.

“It provides consumers with a more convenient way of stocking up for social occasions, and fulfils the growing desire to enjoy pub quality drinks when entertaining at home.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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