Thatchers adds an eight-pack

14 June, 2011

Thatchers has introduced bottled multipacks for its flagship Gold cider brand.

The eight-packs of 50cl bottles are being rolled out across the off-trade during summer.

The brand is currently bring backed by a marketing campaign including TV advertising across the west country and Midlands, and 48-sheet posters.

Managing director Martin Thatcher said: “With sales of Thatchers growing ahead of the market, this new multipack is giving us the opportunity to drive sales even further.

“It provides consumers with a more convenient way of stocking up for social occasions, and fulfils the growing desire to enjoy pub quality drinks when entertaining at home.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter