Fuller's ale ad targets lager drinkers

14 June, 2011

Fuller’s is aiming to attract lager drinkers with a poster campaign for its Organic Honey Dew bottled ale.

The campaign, with the slogan Like Lager? Love Honey Dew, will appear across London.

There will also be social media activity and sampling to consumers at summer events.

David Spencer, brands marketing manager for Fuller’s, said sampling had proved positive for the brand in the past year.

“Sometimes brands can make things a little too complicated but we’ve found, in Honey Dew’s case, simply putting the beer out there to be seen and tasted has had a terrific effect,” he said.

“This new campaign, while talking directly to lager drinkers to let them know there’s something more flavoursome out there, continues that work.”

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