Strongbow campaign moves to scaffolding

13 June, 2011

Heineken UK is to put its Strongbow Hard Earned advertising message on hoardings on prominent scaffolding sites.

The campaign will run in London, Birmingham, Leeds, Manchester, Glasgow and Edinburgh.

The ads will feature a pint of Strongbow and the additional slogan Build Up a Thirst.

Brand manager Lucy Henderson said: “The sites will help to build on the success of our TV campaign, providing us with the reach to create maximum standout and raise awareness of the Strongbow Hard Earned and refreshment message over the summer months.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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