Strongbow campaign moves to scaffolding

13 June, 2011

Heineken UK is to put its Strongbow Hard Earned advertising message on hoardings on prominent scaffolding sites.

The campaign will run in London, Birmingham, Leeds, Manchester, Glasgow and Edinburgh.

The ads will feature a pint of Strongbow and the additional slogan Build Up a Thirst.

Brand manager Lucy Henderson said: “The sites will help to build on the success of our TV campaign, providing us with the reach to create maximum standout and raise awareness of the Strongbow Hard Earned and refreshment message over the summer months.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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