Diageo to fund alcohol training for midwives

13 June, 2011

Diageo is to fund training for midwives to help educate expectant mothers about the risks of alcohol to their unborn child.

The training will be delivered by the National Organisation for Foetal Alcohol Syndrome and will reach around 10,000 midwives and 1 million pregnant women over the next three years.

The move is a pledge by the Bell’s whisky and Smirnoff vodka producer as part of the government’s responsibility deal on alcohol.

It is an extension of a programme to provide training in five cities over the past two years.

Simon Litherland, managing director of Diageo GB, said: “This is something Diageo feels passionately about.

“Educating midwives and mothers about the issues that can arise when drinking alcohol when pregnant or trying to conceive is hugely important as it will potentially save many babies from being born with foetal alcohol syndrome.”

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