Off-trade squeezes Fuller's beer profits

10 June, 2011

London Pride brewer Fuller's says increased emphasis on exports and the off-trade contributed to a 1% fall in operating profits in its beer division in the year to April 2.

The company said higher costs and a £300,000 increase in its marketing budget had also squeezed operating profits, which stood at £8.8 million, a fall of £100,000 on the previous year.

Beer company off-trade volumes rose 6% increase and exports were up 16%.

Group pre-tax profit was up 16% at £31 million on revenue of £241.9 million, 6% ahead.

Chairman Michael Turner said: “With wages in the UK running behind inflation, our customers’ incomes are being squeezed and we will have to work hard in the current year and beyond to earn their custom.

“We have the financial strength to invest further in new opportunities and should benefit from the ‘London factor’ as the calendar turns towards 2012.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know