Jacob's Creek serves up tennis prizes

06 June, 2011

Jacobís Creek is capitalising on its partnership with the Wimbledon tennis championships with a burst of marketing activity.

Neck collars have already been placed on 1 million bottles, offering consumers the chance to win Centre Court tickets and dinner with tennis stars Goran Ivanisevic and Tim Henman.

A further 4,000 instant-win Wimbledon merchandise prizes are also available.

More than 200 garage forecourts will display barkers and bunting, while cash and carries will be offered floor stickers, pallet wrap and bus-stop† point-of-sale merchandise.

The Australian wine brand will be hosting consumer events in selected supermarket car parks in the Wimbledon area over the two weekends of the championships. Consumers will have the opportunity to take part in a Jacobís Creek Swingball tournament.

Simon Thomas, deputy managing director at Pernod Ricard UK, said: ďWith a worldwide audience of 594 million viewing hours across 187 territories, Wimbledon is regarded as one of the leading sporting events in the world. This is the perfect partnership for us to showcase our premium credentials.Ē




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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