Budvar UK helps indies with new promo case

31 May, 2011

Budvar UK has produced its first promotional case for independents in a bid to give them a chance against the buying power of the multiple retailers.

Budvar UK has produced its first promotional case for independents in a bid to give them a chance against the buying power of the multiple retailers.

The deal will offer 24 of its 33cl bottles for the price of 20 and will run throughout June.

A spokesman said: “Our first promotional box has been produced for cash and carries and wholesalers, who are key suppliers to the independent off and on-trades.”

Jon Whittle, Budvar UK’s off-trade director, said independent outlets weren’t able to enjoy the deals the brand negotiates with its bigger customers.

“In tough economic times this is our contribution to levelling the competitive playing field,” said Whittle.

He added the promotion was fully funded by Budvar “without any of the jiggery-pokery sometimes associated with deals of this kind”.

Budvar lost a listing with Sainsbury’s a couple of years ago as the Czech brand decided not to carry on with it due to “outrageous financial demands” from the supermarket.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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