Treasury releases impulse wine guide

31 May, 2011

Treasury Wine Estates has produced a guide to selling wine for impulse retailers.

Treasury Wine Estates has produced a guide to selling wine for impulse retailers.

The four-page booklet covers the latest trends in the wine market, in-store merchandising tips and advice on how to stock the perfect wine range.

The top-selling countries of origin, brands and grape varieties are all included.

Treasury’s senior category and insights manager Nicola Frinneby-Wake said: “We are committed to supporting the impulse sector and have designed this guide to provide clear, easy-to-follow advice for impulse retailers looking to improve their wine offering.

“Our research has shown there are a variety of simple steps retailers can take in order to boost sales and turn more consumers towards wine. By producing this guide we want to ensure retailers can take full advantage of the wine category.”

For your copy email ukcategory@treasurywineestates.com or call Treasury’s voicemail service on 07423 433 320.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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