Kronenbourg gets a touch of Madness

27 May, 2011

Madness are the latest heritage pop and rock act to be signed up to do a Kronenbourg 1664 ad.

The group will follow Motorhead who previously fperformed a slowed down version of their Ace of Spades for the brand’s Slow the Pace campaign.

The Madness contribution breaks on June 4 and involves a slow version of their 1980 single Baggy Trousers.

The ad will appear on TV and there will be a short documentary film on the recording of the song on You Tube.

The commercial’s first appearance will be a two-minute version during the England-Switzerland football match on ITV.

Bruce Reinders, brands director for premium lagers at Heineken UK, said: “Our collaboration with Madness has created a powerful production which captures the brand’s provenance as a premium quality French beer that deservees to be savoured.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know