Kronenbourg gets a touch of Madness

27 May, 2011

Madness are the latest heritage pop and rock act to be signed up to do a Kronenbourg 1664 ad.

The group will follow Motorhead who previously fperformed a slowed down version of their Ace of Spades for the brandís Slow the Pace campaign.

The Madness contribution breaks on June 4 and involves a slow version of their 1980 single Baggy Trousers.

The ad will appear on TV and there will be a short documentary film on the recording of the song on You Tube.

The commercialís first appearance will be a two-minute version during the England-Switzerland football match on ITV.

Bruce Reinders, brands director for premium lagers at Heineken UK, said: ďOur collaboration with Madness has created a powerful production which captures the brandís provenance as a premium quality French beer that deservees to be savoured.Ē




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