Chivas Regal in link with film charity

19 May, 2011

Chivas Regal Scotch whisky has signed a global brand partnership deal with the charity Film Aid International.

The partnership will see the Pernod Ricard-owned brand and Film Aid work together to “educate and inspire communities in need through the power of film”, the company said.

Film Aid is a humanitarian organisation that uses film to help refugees and other communities in need around the globe.

Chivas Regal already has links with the cinema as an official partner of the Festival de Cannes.

Chivas regal brand director James Slack said: “The partnership aligns well with values that Chivas Regal is passionate about: brotherhood, generosity, integrity and a social awareness for the world in which we live.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know