Chivas Regal in link with film charity

19 May, 2011

Chivas Regal Scotch whisky has signed a global brand partnership deal with the charity Film Aid International.

The partnership will see the Pernod Ricard-owned brand and Film Aid work together to “educate and inspire communities in need through the power of film”, the company said.

Film Aid is a humanitarian organisation that uses film to help refugees and other communities in need around the globe.

Chivas Regal already has links with the cinema as an official partner of the Festival de Cannes.

Chivas regal brand director James Slack said: “The partnership aligns well with values that Chivas Regal is passionate about: brotherhood, generosity, integrity and a social awareness for the world in which we live.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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