Pink cider joins St Helier range

12 May, 2011

ICB is relaunching its St Helier pear cider range in clear bottles and adding a rosé-coloured variety to the range.

St Helier Pink will have an abv of 4% compared with 5% for the rest of the range.

All the ciders are packaged in 50cl bottles, but Pink will also be in 27.5cl bottles.

Managing director John Mills said: “St Helier’s new clear bottle presentation is a recognition of the growing popularity of premium pear cider with flavours and a response to consumer feedback that showed that many young adult consumers loved the vibrant colours of St Helier when poured into a glass, and felt that the brown bottle did not make the most of that element of the brand.

“The early summer timing is ideal for the launch of St Helier Pink. Although cider has moved from being a seasonal product to an all year round drink, St Helier Pink is perfect for the summer.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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