Ticketmaster promotion for Woodpecker

12 May, 2011

Woodpecker cider is launching a national on-pack promotion with the chance to win a £200 Ticketmaster gift card every day in June and July.

The Shake Your Tail Feather promotion will feature on 1.8 million 50cl cans of the brand in all channels of the off-trade from June.

John Edwards, marketing director at Jygsaw Brands, said: “Shake Your Tail Feather recognises that our fans are fun loving party-goers who love a great night out.

“As cider continues to enjoy consumer demand and growth, this promotion will enable retailers to stock a brand that will create excitement and trial in a pack format we know shoppers love, encouraging more sales as a result.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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