Ticketmaster promotion for Woodpecker

12 May, 2011

Woodpecker cider is launching a national on-pack promotion with the chance to win a £200 Ticketmaster gift card every day in June and July.

The Shake Your Tail Feather promotion will feature on 1.8 million 50cl cans of the brand in all channels of the off-trade from June.

John Edwards, marketing director at Jygsaw Brands, said: “Shake Your Tail Feather recognises that our fans are fun loving party-goers who love a great night out.

“As cider continues to enjoy consumer demand and growth, this promotion will enable retailers to stock a brand that will create excitement and trial in a pack format we know shoppers love, encouraging more sales as a result.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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