Relaunch for Adnams Southwold Bitter

05 May, 2011

Adnams has relaunched its Southwold Bitter bottled ale with a new pack design.

The design incorporates Southwold Jack, an historical figure whose figure appears on the wall of the Adnams brewery in the Suffolk town of Southwold.

Head of marketing Victoria Savory said: “The new packaging is a celebration of our oldest trademark, our brand heritage and one of our oldest and most famous beers.

“Southwold Jack has been synonymous with Southwold since the 1400s and by reinforcing him as the hero of Southwold Bitter we have brought together two local icons.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter