Relaunch for Adnams Southwold Bitter

05 May, 2011

Adnams has relaunched its Southwold Bitter bottled ale with a new pack design.

The design incorporates Southwold Jack, an historical figure whose figure appears on the wall of the Adnams brewery in the Suffolk town of Southwold.

Head of marketing Victoria Savory said: “The new packaging is a celebration of our oldest trademark, our brand heritage and one of our oldest and most famous beers.

“Southwold Jack has been synonymous with Southwold since the 1400s and by reinforcing him as the hero of Southwold Bitter we have brought together two local icons.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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