Relaunch for Adnams Southwold Bitter

05 May, 2011

Adnams has relaunched its Southwold Bitter bottled ale with a new pack design.

The design incorporates Southwold Jack, an historical figure whose figure appears on the wall of the Adnams brewery in the Suffolk town of Southwold.

Head of marketing Victoria Savory said: “The new packaging is a celebration of our oldest trademark, our brand heritage and one of our oldest and most famous beers.

“Southwold Jack has been synonymous with Southwold since the 1400s and by reinforcing him as the hero of Southwold Bitter we have brought together two local icons.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know