Pernod Ricard records 5% sales rise

05 May, 2011

Pernod Ricard increased net sales by 5% in the first three months of 2011, and by 11% in the first nine months of its current financial year, to March 31.

Its 14 main strategic spirit and Champagne brands grew 7% in volume and 11% in value in the first nine months, with Royal Salute up 26%, Martell increasing sales by 25% and Jameson ahead by 22%.

Main wine brands grew 1% in value with flat volumes.

In Europe, excluding France, sales for the first nine months were stable on an organic basis, but declined 3% on a reported basis following the disposal of assets in Spain and Scandinavia.

Chief executive officer Pierre Pringuet said: “The third quarter confirmed the improved business trends since the start of the financial year and strengthens our confidence in our ability to meet our targets.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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