New Echo Falls ads for Channel 4 show

03 May, 2011

Echo Falls is back on TV with some new mini-ads, created for its sponsorship of Channel 4’s Come Dine With Me programme.

The idents, which have the theme Unscripted Moments, feature a group of young women surprising a friend for an ad hoc dinner party.

The Constellation brand is also being backed by social media activity and a new website aimed at young women who are new to wine.

The company quotes Nielsen data which shows it is the number three wine brand in the UK, with sales up 44% in the year to March 13.

Clare Griffiths, vice president of European marketing for Constellation, said: “The sponsorship of Come Dine With Me has worked incredibly well for Echo Falls, and the unscripted, entertaining nature of the show really resonates with Echo Falls ‘newbie’ audience.

“We have an exciting integrated programme of TV sponsorship, social media and experiential activity in place this summer to build on Echo Falls’ unprecedented momentum and continue to drive consumer engagement and sales for this already very successful brand.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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