Brothers cider launches cans

03 May, 2011

Brothers Drinks is launching its ciders into cans for the first time.

The family-owned firm is introducing an eight-pack of 44cl cans of its Strawberry Cider and a 12-pack of its Festival Pear cider.

The launch has come with an eye on the summer music festival market, in which Brothers first made its mark at Glastonbury in 1995.

The cans will feature in a digital marketing campaign to communicate the launch.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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