The app will enable iPad users to access Channel 4’s 30-day catch-up service for the first time. Each programme viewed on the iPad will be preceded by a 60-second Heineken commercial.
4oD Catch Up will make popular Channel 4 content available from the last month including programmes such as Friday Night Dinner, Jamie’s Dream School and The Hotel, available to view on all wifi accessed iPads.
Brand manager Julia Rodger said: “The sponsorship reinforces Heineken’s reputation as a leading player in the development of digital media.
“Our involvement with 4oD Catch Up will help us to further increase affinity with the brand and help us build on Heineken’s new advertising campaign and communicate the new universal strapline Open Your World.”