Heineken sponsors new Channel 4 iPad app

03 May, 2011

Heineken has been named as launch sponsor for the new Channel 4 - 30 day 4oD Catch-up app on the iPad.

The app will enable iPad users to access Channel 4’s 30-day catch-up service for the first time. Each programme viewed on the iPad will be preceded by a 60-second Heineken commercial.

4oD Catch Up will make popular Channel 4 content available from the last month including programmes such as Friday Night Dinner, Jamie’s Dream School and The Hotel, available to view on all wifi accessed iPads.

Brand manager Julia Rodger said: “The sponsorship reinforces Heineken’s reputation as a leading player in the development of digital media.

“Our involvement with 4oD Catch Up will help us to further increase affinity with the brand and help us build on Heineken’s new advertising campaign and communicate the new universal strapline Open Your World.




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter