Heineken sponsors new Channel 4 iPad app

03 May, 2011

Heineken has been named as launch sponsor for the new Channel 4 - 30 day 4oD Catch-up app on the iPad.

The app will enable iPad users to access Channel 4’s 30-day catch-up service for the first time. Each programme viewed on the iPad will be preceded by a 60-second Heineken commercial.

4oD Catch Up will make popular Channel 4 content available from the last month including programmes such as Friday Night Dinner, Jamie’s Dream School and The Hotel, available to view on all wifi accessed iPads.

Brand manager Julia Rodger said: “The sponsorship reinforces Heineken’s reputation as a leading player in the development of digital media.

“Our involvement with 4oD Catch Up will help us to further increase affinity with the brand and help us build on Heineken’s new advertising campaign and communicate the new universal strapline Open Your World.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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