Summer ale launch for M&S

02 May, 2011

Marks & Spencer has added a new seasonal beer to its bottled ale range.

M&S Cambridgeshire Summer Ale is being produced by Oakham Ales and is available from this week until the first week in September.

The beer has an abv of 4.2% and will be available in 250 southern England stores and larger branches nationally.

The retail price will be £2.19 a bottle.

Oakham has recently won regional listings with Tesco and Waitrose for some of its bottled ale brands.

Managing director Adrian Posnett said: “It will introduce new drinkers to our beers that may not have had the opportunity to try our products on draught.”




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter