New packaging for Glenlivet Scotch whisky

28 April, 2011

The Glenlivet has revealed new packaging which Chivas Brothers says creates “an enhanced luxurious and sophisticated look”.

The new packaging, which applies to the entire Glenlivet range, retains the bottle’s green glass but with higher shoulders, a shorter neck and an enlarged base.

Neil Macdonald, brand director for malts at Chivas Brothers, said: “The Glenlivet is recognised by whisky aficionados around the world as an exquisite, premium whisky, and our new elegant packaging will confidently reflect this quality with its striking new shape and luxury cues.

“The stylish bottles and gift cartons will offer increased on-shelf stand-out for the on and off trade and will support our ambition to see The Glenlivet become the number one selling malt whisky in the world.”

The Glenlivet range includes 12 Year Old, 15 Year Old French Oak Reserve, 18 Year Old and Nàdurra, the non-chill filtered expression in the range.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter