Heineken football game ties in with Champions League

27 April, 2011

Heineken has unveiled a new computer application tying in with its sponsorship of the UEFA Champions League.

StarPlayer is a socially interactive game which allows players to predict what will happen next in televised football games.

To score points, fans anticipate what will happen at key moments such as corners, free kicks and penalties – for example, whether a shot will be saved or whether there will be a goal in the next 30 seconds. With every correct forecast, fans gain points. Through the Interactive Champions League, they can also compete and share with their friends on Facebook and with other players around the world.

The StarPlayer game is available to play now on the Heineken Facebook page and can be downloaded for free from the App Store on  iPhone or iPod touch or from iTunes.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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