Sainsbury's shoppers to choose beer champions

26 April, 2011

Sainsbury’s is inviting its customers to help judge its latest beer competition.

There will be four regional heats for the Sainsbury's Great British Beer Hunt 2011, with the top four from each region given a three-week listing in September.

Following a grand final at the end of the month, two winners will be announced and rewarded with six-month listings across the Sainsbury’s estate.

Customers are being allowed to take part in the judging, which takes place in Edinburgh, Uttoxeter, Watford and Bristol.

Judges can choose up to eight beers to sample, before recording the four they like best.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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