Sainsbury's shoppers to choose beer champions

26 April, 2011

Sainsbury’s is inviting its customers to help judge its latest beer competition.

There will be four regional heats for the Sainsbury's Great British Beer Hunt 2011, with the top four from each region given a three-week listing in September.

Following a grand final at the end of the month, two winners will be announced and rewarded with six-month listings across the Sainsbury’s estate.

Customers are being allowed to take part in the judging, which takes place in Edinburgh, Uttoxeter, Watford and Bristol.

Judges can choose up to eight beers to sample, before recording the four they like best.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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